数据可视化:讲述数据丰富的故事

The increasing need for the collection and analysis of massive amounts of data has made the use of data visualization more important than ever. The visual representation of information helps clients and internal managers easily see and understand patterns, 趋势, 和离群值, 使他们能够迅速做出明智的决定. 在这个Q中 & A、凯文·威尔逊博士.D., a Principal Research Associate in 趣赢平台’s Large Surveys Practice, explains how data visualization is helping clients meet their mission and what the future holds for sharing data visually and making sense of it.

Q: 使用数据可视化如何帮助客户?

A: 通过使用视觉元素, 比如图表, 图表, 以及基于视觉感知原理的地图, we can present data in ways that clients can easily absorb, providing them with actionable insights to support their decisions. Because data visualization techniques are effective at summarizing complex data, 它们可以提供高级视图, 哪些可以带来新的见解.

Q: 趣赢平台如何有效地使用数据可视化?  

A: We use data visualization across many areas of our work, 包括大规模调查, 公共卫生和流行病学研究, 临床试验, 以及教育研究. We have developed interactive dashboards and visualizations to track and map the incidence of cancer in the U.S., measure enrollment and data quality in 临床试验, 总结学生学业进展, and track interview metadata and quickly identify administrative issues for correction in large-scale surveys, 举几个例子.

Q: What value does 趣赢平台’s data visualization expertise bring to clients?

A: Our interdisciplinary team comprises visual perception experts, 数据科学家, 统计学家, 应用程序开发人员. We collaborate to build end-to-end systems that work together seamlessly to meet our clients’ needs. We understand how people process information visually and use that knowledge to create intuitive visual elements that help clients see the forest without the trees. We also use social media tactically to disseminate data in clear, concise, and eye-catching ways.

Q: What data visualization tools and techniques does 趣赢平台 use?

A: 取决于研究或调查的需要, 我们从一系列数据可视化工具中进行选择, including commercial tools like Tableau and open-source tools like R Shiny. Where visualizations need significant customization or interactivity, we can develop custom solutions using the latest web technologies.

Q: How does 趣赢平台 use data visualization to improve internal survey operations?

A: We developed a data visualization platform we call the Platform for Dynamic Decisions Dashboard or Pd3 (YouTube video). We use it to power some of our survey performance and multimode dashboards as well as in field operations to monitor interviewer performance and completed interviews. By integrating information from various sources into a customizable dashboard platform with simple designs and color coding, Pd3 can present complex data that are easily digestible by both survey managers and clients.

随着大流行的开始, we created a COVID-19 dashboard to determine the incidence of the disease in individual counties across the U.S. If the incidence was high in a county, we would not send our interviewers there.

Q: What 趋势 are on the horizon for data visualization?

A: 社会在变化. Our attention spans are shorter and our tolerance for details lower. The future may demand only a single posting on social media to communicate an idea or message. 趣赢平台 is currently exploring new data visualization tools and techniques to communicate data-rich stories concisely, 简单的, 并有意义地满足我们客户的研究需求.